Electric vehicles (EVs) aren’t a niche anymore. They’re moving into the mainstream. From city delivery vans to heavy-duty trucks, from transit buses to utility service vehicles — the shift to electric is well underway. And when you zoom out, you see that the big story isn’t just “more EVs”. It’s “managing more EVs smarter”. That’s where fleet software enters the picture.

In this blog we’ll:

  • See how the EV market is growing globally.
  • Explore how growth varies across regions.
  • Identify the operational and technical challenges that come with fleet electrification.
  • Explain why EV fleet management software is no longer optional.
  • Show how the scope for such software is expanding fast.
     If you’re an OEM, system integrator, fleet manager or telematics provider, you’ll find relevance here.

The EV market is breaking records

Let’s start with the numbers, because numbers tell a story you can’t ignore. Worldwide, sales of electric cars exceeded 17 million units in 2024, up by more than 25% year-on-year. That means more than 1 in 5 new cars sold globally were electric in 2024. In the United States alone, EV sales hit about 1.6 million in 2024, reaching over 10% market share of new light-duty vehicle sales. China? The leader. Over 11 million EVs sold in 2024, accounting for almost half of global new car sales there. In other regions, growth is strong but uneven — emerging markets in Asia and Latin America saw growth surging 60%+ in 2024. IEA

What does this tell us? It tells us the EV transition isn’t incremental. It’s accelerating. It tells us the vehicle base is growing, but so are the variables — charging, battery health, route planning, energy management. Which means that fleets that go electric will need tools to handle the complexity.

Regional stories: How the shift varies

Not all markets are the same. The EV story looks different in Asia, Europe, the Americas, and emerging economies. And that variation creates both opportunities and challenges.

Asia & China

If global EV sales were a race, China is way out in front. Sales in China rose nearly 40% in 2024. By mid-2024, EVs in China made up almost half of all new car sales. This scale means fleets are huge, infrastructure is dense, and expectations are high.

For fleet software: this is a gold mine. Large delivery fleets, public transit, ride-hailing, goods transport — all shifting to electric. Software needs to handle huge volumes, data-rich operations, charging infrastructure, and battery health across thousands of units.

Europe

Europe has strong EV penetration, but growth is more moderate compared to China. In 2024, about 20% of new cars sold in the European market were electric. Subsidies are reducing, some markets are stalling, but regulatory pressure (CO₂ targets, national electrification mandates) keeps the push alive.

For fleets here: The focus is not just on electrifying, but on making operations compliant, efficient, and sustainable. Fleet software needs to include dashboards for CO₂ reporting, energy cost control, predictive maintenance, and integration with existing systems.

North America

In the U.S., EVs reached around 10% market share in 2024. Growth slowed compared to earlier years, which signals a shift from “early adopter surge” to “scale and optimization phase”. For fleet operators: Many are running mixed fleets (EV + ICE), trying to figure out how to integrate EVs without sacrificing reliability. Software that supports mixed fleets, offers clear ROI, and gives energy transparency will win.

Emerging markets (Asia-Pacific, Latin America, Africa)

While penetration levels are lower (<5% in many markets), growth rates are high (60%+ in some). Infrastructure may lag. Pricing may be a barrier. Yet the opportunity is enormous because these markets are at the early stage of electrification.

For software providers and integrators: This means entering markets with modular, flexible solutions. Solutions that don’t assume ideal infrastructure, but still deliver value in variable conditions.

What growing EV fleets really face

Going electric isn’t plug-and-play. Fleets face a new set of operational, technical and business challenges — and that’s where the software gap appears.

Charging complexity

When you have one vehicle, charging is simple. When you have 1000 or 10,000, it isn’t.
 – Where to charge?
 – When to charge (to avoid peak tariffs)?
 – How much to charge (to optimize battery lifespan)?
 – How to avoid vehicles stuck waiting for a charger?

Without software, charging can become unpredictable cost, unpredictable downtime.

Battery health & lifecycle

Battery packs degrade. They cost big to replace. Fleets need to monitor their health, anticipate drop in performance. Electric fleets need to shift from “replace vehicle after mileage” thinking to “replace battery after health threshold”. Software that tracks battery cycles, state-of-health, driver usage patterns will matter.

Mixed fleet management

Many fleets won’t go fully electric overnight. They’ll run both EVs and ICE vehicles. Managing two different operational logics is complex. You’ll need software that unifies vehicle types, handles different KPIs (fuel usage vs energy usage), compares vehicles apples-to-apples, and guides transition.

Data overload & intelligence gap

With EVs you get a flood of new data: battery voltage, charging cycles, energy consumed per km, route efficiency, idle energy losses. The challenge: making that data actionable. Without software, you’ll collect it but rarely use it.

ROI & business model pressures

Fleets adopt EVs with expectations: lower total cost of ownership, lower emissions, corporate sustainability targets. If operations aren’t optimized, these gains slip. Fleet software becomes the lever that turns electrification into real savings and business advantage.

Why fleet software becomes the differentiator

Now, let’s tie it together. With massive EV growth, variation in regions, multiple challenges — the question becomes: How do you manage scale, complexity and reliability while capturing business value? The answer is fleet management software.Here are key value drivers:

Energy & charging optimization

Software can schedule charging during off-peak hours, manage load across a fleet, automate charge/discharge, reduce energy costs, and avoid peak demand surcharges. It lets you manage charging as a business process, not just a plug-in event.

Battery health monitoring & predictive maintenance

By tracking state-of-health (SoH), number of cycles, temperature effects, usage patterns, software can alert you before a battery fails. You shift from reactive replacement to planned life-cycle management reducing unexpected downtime and high replacement bills.

Route planning & range prediction

With EVs, range isn’t only about distance — it’s about energy consumption under real conditions. Software can factor in energy usage per route, topography, load weight, traffic, driver behavior and charging availability. You get optimized routes, fewer surprises, higher uptime.

Mixed fleet support & transition planning

Software supports mixed fleets. That means you can manage ICE and EV vehicles under one platform. You can compare performance, forecast transition timelines, plan replacement strategy. For fleet managers, it simplifies electrification rather than complicating it.

Data, sustainability & reporting

In regions with regulatory mandates (e.g., Europe), fleet operators need to report emissions, energy consumption, and savings. Software provides dashboards and reports, giving transparency and accountability to stakeholders. It transforms electrification from a good-to-have into a trackable business metric.

Recurring revenue & value proposition for OEMs/Integrators

From a business standpoint, fleet software is a recurring value model. Instead of one-time vehicle sales or hardware installations, software platforms offer ongoing subscription services, analytics, upgrades, and support. For OEMs and system integrators, this is a big advantage.

The market scope for fleet software

Given the scale of EV growth and the complexity of managing fleets, the software opportunity is massive. Here are a few indicators:

  • Global EV sales of over 17 million in 2024 means millions of vehicles requiring management.
  • EV market share of new cars above 20% globally in 2024.
  • Projections suggest over 20 million+ EVs sold in 2025, pushing EV share to “one in four” new cars.
  • Regionally, emerging markets are seeing rapid growth — meaning new fleets and new infrastructure.
  • The challenge of mixed fleets, infrastructure maturity, and data complexity means vehicles alone won’t win. Management tools will.

What this means: If you’re deploying or planning to deploy an EV fleet, or you’re an integrator/ OEM, being early in software is strategic. Managing EVs well will become a competitive differentiator, not just a cost-reduction exercise.

What you should ask when choosing EV fleet software

Since the market opportunity is big, selecting the right software is key. Here are questions you should ask:

  • Does it support charging scheduling and energy cost optimisation?
  • Can it monitor battery health (cycle count, state of health) and give alerts?
  • Does it support mixed fleets (EV + ICE) with comparison dashboards?
  • Does it integrate with charging infrastructure, grid data, and energy tariffs?
  • Are the analytics and reports downtuned for fleets (KPIs like cost per km, battery efficiency, uptime)?
  • Is the software modular and flexible for different regions/infrastructure maturity?
  • For OEMs & Integrators: Can it be white-labelled or customised for clients?
  • Does it provide scalability from small fleet to large enterprise?

Final thoughts

The global EV transition is real. The vehicle numbers are growing fast. The fleets are expanding. But vehicles alone don’t win the day. What wins is control. What wins is data. What wins is intelligence. If you’re managing an EV fleet — or helping others manage theirs — your software platform isn’t an optional add-on. It’s the engine of your strategy. Because the fleets of tomorrow will not just be electric… they will be intelligent. The future of mobility is moving. Make sure you’re not just along for the ride. Make sure you’re in the driver’s seat.